Useful affiliate marketing statistics

It’s an easy form of monetization for publishers. There are several reasons why website owners choose affiliate marketing over other forms of monetization. According to surveys, 76 percent choose it because it’s the easiest monetization method available. About 45 percent said that they like it because it doesn’t affect the reader’s experience on the site.

This is set to go even higher. As of 2017, the U.S. marketing spend was at $5.4 billion. However, affiliate marketing statistics from Statista reveal that the U.S. marketing spend is projected to hit an $8.2 billion mark by the end of 2023. The global worth of the affiliate marketing industry is estimated to be around $12 billion. For about 15.97%, the reputation of the specific program is a major criterion.

Secondly, ensure you develop a good relationship with the influencers you are working with. Thirdly, always get your content right. And lastly, have a working budget to test run which strategies work for you. Brand affinity is crucial for every affiliate program. Apple now runs an affiliate program for podcasters.

It’s followed by sports and outdoors (14.60%) then health and wellness (11.10%). The average affiliate marketing earnings of a marketer in the United States is around $50,000 annually. The bottom 10% of affiliate marketers earn around $37k per year, while the top 10% earn $71k per year.

The global market size of the Affiliate Networks industry is over 100k companies

Next to that is the sports and outdoors which generates 14.6% of the total affiliate share, followed by health/wellness and beauty with 11.1% share, and travel at 8.6%. Out of the 35% of affiliates analyzing affiliate statistics who earn more than $20,000 per year, 12% make over $75,000 in affiliate income. Of the 35% of affiliates who earn more than $20,000 per year, 12% make over $75,000 in affiliate income.

By looking at all these affiliate marketing stats we can conclude that this branch of marketing is rising as a powerful channel. Aside from driving value for the merchants, it helps smaller companies with a lack of marketing budget raise brand visibility. Despite the overall dominance of some older or more traditional forms of marketing in the industry, this field is generating more and more revenue year after year. ‘Create traffic first. Monetize later’ is her mantra.

According to affiliate internet marketing statistics, 0.5% to 1% is the average affiliate marketing conversion rate.

Most affiliate marketing specialists promote 1‒10 products. 90% of advertisers say affiliate marketing is important https://xcritical.com/ for their strategies. Almost 6 million company employees are linked to the affiliate marketing industry.

That is, if you’re generating mobile traffic with your promotions. A merchant whose website drives only desktop traffic wouldn’t be an ideal choice in that case. According to the Awin Report, content and blogger websites earned almost a 40% share of publisher commissions in the U.S. This is part of the growing diversification of affiliate channels.

Financial Services & Investing Overview

By 2023, affiliate marketing is on pace to become a 10 billion dollar industry in the U.S. alone. 18.15% of affiliates say that product or service relevance is the most important factor to consider when applying for a certain program. 49% of consumers make their purchasing decisions based on recommendations fromsocial media influencers. As we enter 2020, an impressive 81% of brands have already implemented efforts to start building an affiliate network, and a further 84% of publishers have also delved into the area.

This will endear you to your partners better than just marketing your offers. In 2006, affiliate networks made £2.16 billion in the U.K. Alone.

Advantages for merchants

They don’t just read an ad or product description and assume the product is great — they want to hear from real people who’ve tried it. Think about your typical audience and what type of products they might buy. Affiliate marketing is an increasingly popular way for publishers to monetize. Affiliate marketing is one of the best ways to monetize your content.

In less than two years, Jason Stone generated over $7 million in affiliate sales, harnessing the marketing potential of Instagram. Reality check – affiliate marketing statistics reveal a 0.5% to 1% conversion rate. A 2016 Statista survey reveals that the largest segment of affiliates falls within the range.

Large media websites.

40% of Twitter users have made a purchase based on a tweet. 16% may not look like much, but that’s nearly one fifth of all sales online!. One sec delay in the website’s loading time results in 7 percent fewer conversions.

Even so, the overall affiliate marketing costs still make this advertising model an attractive option for marketers worldwide. In some cases, commission rates can reach 40% even though the average percentage is 15%. Also, influencers attract plenty of attention to this market, which benefits affiliates worldwide. Therefore, marketers looking to increase affiliate marketing profits should optimize websites and make a responsive design.

• These numbers will proportionally increase with the continued growth of the affiliate marketing industry.
• Also, 39% of shoppers claim to have bought from brands they don’t like because of coupons.
• AM generates at least as much as email marketing, contributing to about 15% of the total revenue made through digital marketing efforts.
• Apple now has an affiliate program for podcasters.
• More precisely, the bottom 10% of marketers earn approximately $38,000 a year, while the top 10% make around $90,000.

Commissions are lucrative, with dating affiliates getting paid anywhere between 30% and 75% in commissions. The COVID-19 pandemic pushed people to stay home for longer, limiting social interactions. This lack of in-person connections led consumers to spend more time online, browsing through product lists and affiliate product reviews. By the end of 2021, publishers flourished in the increasing engagement rates, which will only continue to grow over the years.

Over 69% of affiliate marketers credit SEO as their top traffic source

Initially, trial and error will be a significant part of their strategy until they have found the right mix to get the return on investment and revenue they are looking for. The global value of the secondhand and resale apparel was estimated at $96 billion U.S dollars, and is set to double in size by 2025. The global value is set to reach $218 billion dollars by 2025. This means smaller podcasters in specific niches will get advertising deals, and there will be more competition to get placements with bigger podcasters with heavily engaged audiences.

Shivbhadrasinh is the Co-founder & Chief Marketing Officer at Meetanshi. He leads the marketing team and is the person behind the marketing & branding success of the company. Being a seasoned digital marketer, he has been consulting online businesses for growth since 2010 and has helped 100+ clients with digital marketing success. 38% of all marketers believe that affiliate marketing is among thetop customer acquisition methods. The top 3 traffic sources for these affiliate product categories include SEO (69%), social networks (67%), and blogging (64%). SEO and blogging are obviously intertwined.

Optimize your website – organic search is ideal for conversions.

51% of surfers stated they are likely to purchase from a site that is specifically optimized for mobile devices. Providing smooth mobile navigation makes sense on many levels, as Google indexes mobile sites first for some time now. That boost amounts to 15%-30% of all sales being generated by AM. The only prerequisite is to have a functional website, and even that is not compulsory for those of you who know how to leverage social media.

Affiliate marketing does not make you a fortune overnight. There is a process to it. We at Outgrow have compiled a list of our favorite 9 affiliate marketers and their journey in the market. Developing and monetizing microsites can also garner a serious amount of affiliate sales. These sites are advertised within a partner site or on the sponsored listings of a search engine.